What is a vehicle wrap? "Wrap advertising or a vehicle wrap is known as the marketing practice of completely or partially covering a vehicle in an advertisement or livery. The result of this process is essentially a mobile billboard." RODCO Steel Distributors did a full cover vehicle wrap with IDecal Sign Co. We provide design, printing, and installation services all at one cost. Vehicle wraps are a great investment especially if your business lacks a marketing team. Let your potential customers know who you are by driving around town!